18+ years helping complex product, sales, and marketing teams turn data, media, AI, and customer insight into clearer stories, stronger growth motions, and better digital experiences. My background spans product marketing, GTM strategy, lifecycle marketing, SEO, paid media, analytics, martech, and performance marketing — the full funnel, not just the top. I'm also unusually technical for a marketer: I can build and ship AI software.
Most recently I led product marketing at RVO Health, where I assisted in establishing a net-new enterprise brand and consolidated 30+ media products into one network story across the portfolio. Before that I built the digital marketing foundation at Synovus and ran programmatic at scale at PureCars.
On nights and weekends I ship real tools with the same stack a modern product team uses: Next.js, Vercel, Redis, and the Anthropic API. It keeps my instincts honest about what marketing teams can actually build for themselves.
Years in marketing leadership
Media products marketed across the RVO Health portfolio.
Agency cost saved building in-house
Director, Product Marketing · RVO Health
Led product marketing across health, media, data, and AI-enabled products. Assisted in establishing Fullspan Health, a net-new enterprise B2B brand, and unified 30+ fragmented media products, including Healthline, Healthgrades, and Medical News Today, into one network narrative.
Director, Digital Marketing · Synovus
Owned digital strategy across web, lifecycle, martech, analytics, and CX. Built the in-house foundation: Salesforce Marketing Cloud, Demandbase ABM, onboarding journeys, and reporting. Saved over $1M in agency costs.
Director, Programmatic · PureCars
Led a 15+ person organization across paid media, ad ops, and design. Shaped audience strategy, measurement, and creative testing for high-volume automotive dealer campaigns nationwide.
Manager, Digital · MEC / Wavemaker
Planned and ran paid media for every Ritz-Carlton property in the Americas, Caribbean, and Canada, plus Marriott EDITION. Built integrated digital and print campaigns across markets.
Agent Ready Lab ↗
An AI-visibility consultancy: audit what AI assistants say about a business, fix the public signals, and measure the change.
Audio Endgame ↗
An AI audio-gear recommendation engine built on a two-call Anthropic architecture, with its own editorial SEO surface.
CratePilot
A DJ setlist copilot that sorts TIDAL crates into harmonically mixed, energy-shaped runs.
Signal
A private RSS aggregator with AI relevance filtering, built for faster source triage and idea capture.
F1 Fantasy Draft
A private multi-user fantasy league app with snake drafts, rotating draft order, persistence, and live race data.
Insider Talks: The Rigor Behind Solutions That Resonate ↗
An interview on how Healthline Media uses AI-driven personalization and audience insight to build health experiences that land.
Let's talk.
No forms, no funnels. I'm open to Director and VP roles in product marketing, GTM, and growth. Atlanta, hybrid, or remote.