Product marketing leader. Full-funnel GTM operator. Technical enough to ship.
Health, media, AI, and data products, made clearer, sold better, and shipped faster.
Atlanta, GA · Hybrid or remote View Resume ↗18+ years helping complex product, sales, and marketing teams turn data, media, AI, and customer insight into clearer stories, stronger growth motions, and better digital experiences. My background spans product marketing, GTM strategy, lifecycle marketing, SEO, paid media, analytics, martech, and performance marketing: the full funnel, not just the top. I'm also unusually technical for a marketer: I can build and ship AI software.
Now I'm founding Ready Operate, an AI-native growth practice: one senior operator plus governed AI on product marketing and positioning strategy, funnel optimization, paid media, and ABM, so work leaves the queue instead of changing hands. Before that I led product marketing at RVO Health, where I assisted in establishing a net-new enterprise brand and consolidated 30+ media products into one network story across the portfolio. Earlier I built the digital marketing foundation at Synovus and ran programmatic at scale at PureCars.
I still write production code and ship the software myself, with the same stack a modern product team uses: Next.js, Vercel, Redis, and the Anthropic API. It keeps the practice honest about what marketing teams can actually put in market.
Years in marketing leadership
Media products marketed across the RVO Health portfolio.
Agency cost saved building in-house
Building an AI-native growth practice where one senior operator owns the loop: product marketing and positioning strategy, funnel optimization, paid media, and ABM, plus how answer engines see the business. Ship the highest-payback fixes and re-test the same way every month.
Led product marketing across health, media, data, and AI-enabled products. Assisted in establishing Fullspan Health, a net-new enterprise B2B brand, and unified 30+ fragmented media products, including Healthline, Healthgrades, and Medical News Today, into one network narrative.
Owned digital strategy across web, lifecycle, martech, analytics, and CX. Built the in-house foundation: Salesforce Marketing Cloud, Demandbase ABM, onboarding journeys, and reporting. Saved over $1M in agency costs.
Led a 15+ person organization across paid media, ad ops, and design. Shaped audience strategy, measurement, and creative testing for high-volume automotive dealer campaigns nationwide.
Planned and ran paid media for every Ritz-Carlton property in the Americas, Caribbean, and Canada, plus Marriott EDITION. Built integrated digital and print campaigns across markets.
An AI-native growth practice: one senior operator and governed AI on product marketing and positioning strategy, funnel optimization, paid media, and ABM, so work leaves the queue instead of changing hands.
An AI audio-gear recommendation engine built on a two-call Anthropic architecture, with its own editorial SEO surface.
A DJ setlist copilot that sorts TIDAL crates into harmonically mixed, energy-shaped runs.
A private RSS aggregator with AI relevance filtering, built for faster source triage and idea capture.
A private multi-user fantasy league app with snake drafts, rotating draft order, persistence, and live race data.
A marketing leader who ships production code is still rare. After a few years of doing both, here is what carried over from the editor to the funnel.
An interview on how Healthline Media uses AI-driven personalization and audience insight to build health experiences that land.
No forms, no funnels. I'm founding Ready Operate in Atlanta: GTM spanning product marketing and positioning, funnel optimization, paid media, and ABM. If you want to talk about the work, reach me directly.