18+
Years across product marketing, GTM strategy, digital marketing, performance marketing, and marketing leadership.
/ Proof
The short version.
20+
Media products marketed across the RVO Health portfolio — positioning, sales enablement, and commercial storytelling for Healthline, Healthgrades, and Medical News Today.
$1M+
Agency cost savings at Synovus by building in-house MarTech, lifecycle marketing, and email capabilities from the ground up.
20%
Increase in ad creative production throughput at an automotive startup by rebuilding the creative operations pipeline at national-dealer scale.
RVO HEALTH / 2025-2026
Turned a fragmented media portfolio into a clearer enterprise GTM story.
Assisted in establishing Fullspan Health, a net-new enterprise B2B brand, and consolidated 30+ separate media products across Healthline, Medical News Today, and Healthgrades into a unified network narrative — including positioning, messaging, launch strategy, sales enablement, and commercial storytelling.
Result: stronger commercial clarity across a 100M+ monthly visitor portfolio.
SYNOVUS / 2020-2025
Built the digital marketing foundation for a regional bank.
Led digital marketing strategy across web, lifecycle, martech, analytics, customer experience, and digital channel initiatives — including Salesforce Marketing Cloud, Demandbase ABM, customer onboarding journeys, and reporting infrastructure.
Result: $1M+ in agency savings and more durable, measurable customer engagement.
PURECARS / 2015-2019
Built a performance and media foundation across agency and automotive.
Led a 15+ person team across ad ops, performance, and design for high-volume automotive dealer campaigns — connecting audience strategy, measurement, creative testing, and channel performance to business outcomes.
Result: repeatable ad tech operations across national dealer campaigns.
/ Capabilities
What I bring.
I turn complex products into clear stories, trusted customer experiences, full-funnel growth systems, and sales-ready GTM motions.
Product Marketing & GTM
- Positioning & messaging
- Product launches
- Sales enablement
- Portfolio storytelling
- Commercialization
- Buyer & user insights
Digital Growth & CX
- Website strategy
- Lifecycle & email
- SEO
- Social
- Analytics & martech
- Customer journeys
Media & Performance
- Paid media strategy
- Programmatic & display
- Audience targeting
- Campaign performance
- Measurement & attribution
- Creative & analytics alignment
Technical / AI Builder Edge
- AI tools & APIs
- Automation & workflows
- Product prototyping
- Next.js & Vercel
- Anthropic Claude API
- Hands-on software shipping
/ Operating system
How I work.
Find the real customer moment
What is someone trying to do, decide, fix, or understand?
Simplify the story
Strip product complexity down to the value a buyer, user, or sales team can repeat.
Connect the full funnel
Make sure positioning shows up across the website, lifecycle, SEO, social, paid media, sales enablement, and customer journey.
Build the GTM system
Positioning, messaging, launch, enablement, dashboards, channel plans, and feedback loops.
Use AI practically
Automate the low-leverage work so teams can spend more time on judgment, strategy, and creative decisions.
/ Experience
From digital craft to growth systems.
May 2025 – Jun 2026
Director, Product Marketing
RVO Health
Led product marketing strategy across a portfolio of health, media, data, and AI-enabled products. Assisted in establishing Fullspan Health, a net-new enterprise B2B brand. Consolidated 30+ fragmented media products into a unified network narrative — positioning, messaging, launch strategy, sales enablement, and commercial storytelling across a 100M+ monthly visitor portfolio.
Jan 2020 – Apr 2025
Director, Digital Marketing
Synovus Financial
Led digital marketing strategy across web, lifecycle, martech, analytics, customer experience, and digital channel initiatives. Owned Salesforce Marketing Cloud deployment, Demandbase ABM, customer onboarding journeys, reporting infrastructure, and an in-house email team — building the foundation for more personalized, measurable customer engagement. Saved over $1M in agency costs.
Nov 2015 – Dec 2019
Director, Programmatic
PureCars
Led a 15+ person organization across paid media performance, ad ops, and design. Shaped audience strategy, measurement, campaign performance, creative testing, and the connection between media, analytics, and business outcomes for high-volume automotive dealer campaigns nationwide.
Dec 2012 – Oct 2015
Manager, Digital
MEC / Wavemaker
Led paid media planning and execution for every Ritz-Carlton property in the Americas, Caribbean, and Canada, plus Marriott EDITION. Built integrated digital and print campaigns across domestic and international markets.
2007 – 2012
Earlier Years
BKV · Nurun
Performance marketing across paid search, programmatic, and social for clients in e-commerce, financial services, and entertainment — where the trafficking, tagging, testing, analytics, and optimization fundamentals were built.
/ Projects
Builder credibility.
I build production software on nights and weekends. It changes how I think about automation, AI workflows, and what marketing teams can build for themselves.
01
Audio Endgame
AI-powered audio gear recommendation engine built on a two-call Anthropic API architecture.
Shows: AI product thinking, SEO, recommendation UX, API architecture, content strategy
Anthropic APINext.jsSEO
02
CratePilot
DJ setlist copilot that sorts TIDAL crates into harmonically mixed, energy-shaped runs.
Shows: workflow automation, user experience, data sorting, creative tooling
TIDAL APINext.jsHarmonic Mixing
03
Signal
Private RSS news aggregator with AI-powered content relevance filtering for faster source triage and idea capture.
Shows: AI-assisted research, signal detection, information architecture, content intelligence
RedisNext.jsAnthropic API
04
F1 Fantasy Draft
Private multi-user fantasy league app with snake drafts, rotating draft positions, persistence, and live race data integration.
Shows: data modeling, product experience, user workflows, rapid prototyping
Upstash RedisNext.jsLive APIs
05
VerifyHCP
AI-powered healthcare credential verification concept built on NPPES, ABMS, FSMB, and OIG data sources.
Shows: healthcare data workflows, B2B product concepting, trust and verification
Health TechB2B StrategyAI
06
Just Hit Shuffle
The playlist. Taste, discovery, and a little personality — proof that not everything needs a tech stack.
SpotifyPlaylistsCulture
/ Playlist
A little signal between the bullet points.
Some people read a resume. Some people hit play. This is the running soundtrack: discovery, mood, sequencing, and the occasional left turn.
/ Connect
No forms. No funnels. Just talk.
Open to Director, VP, and Head of Product Marketing, GTM, Growth, and Marketing roles in Atlanta, hybrid, or remote — especially where product, sales, marketing, digital channels, data, and AI-enabled operations need to line up.